School of Communication Faculty and Staff


Smudde

Peter M. Smudde

Associate Professor & Coordinator, Public Relations Program. Faculty Adviser, PRSSA Chapter

Office Address: 430 Fell Hall
Office Phone: 8-7339
Office Hours: Spring 2014 (Jan. 13-May 9):  M-Th 1-3, T&T 11-12, and by appointment. 
Email: Contact Peter Smudde (psmudde)
Website: Visit Peter Smudde’s Website
Teaching Schedule:
Course NumberSectionCourse NameTimeRoom NumberCourse Links
COM296.036Independent Research in Communication    COM296_PRSSA_E-board_Sp2014.pdf
COM373.01Internal Public Relations T R 09:35 - 10:50FEL 0176 COM373_InternalComm_Syllabus_S2014.pdf
COM378.01Public Relations ManagementI Corporate Communication M W 16:00 - 17:15FEL 0180 COM378-01_Syllabus_Sp2014.pdf
COM400.036Independent Study   
COM498.036Professional Practice in Communication   
Teaching Interests:
My career path did not follow that of a traditional academic. I have 26 years of experience (16 of them in industry), during which I completed master’s and doctoral degrees. In 2002 I entered academia full time. I'm also accredited in public relations (APR) through the PRSA. This path has been a great asset to me in my consulting, research, leading students in their studies, and serving the university, the field and beyond. I love being a professor!  (See my part of a recent story about PR educators on PR education.)

My teaching focuses on public relations courses at the undergraduate and graduate levels. The courses would involve everything from the introductory course to writing to strategy to research/scholarship. In all my courses I like to connect the dots between theory and practice because they inform and rely on each other. Also, in the design of my courses, I apply many of the practices and demands of "real world" public relations so students can become prepared for how they will be managed in their jobs.
Research Interests:
In my research I'm most interested in five areas of study in public relations, all based on my unique combination of industry and academic experiences. First, I study public relations' role in corporate strategy, including performance management. Second, I engage in rhetorical criticism and discourse analytical approaches to public relations and organizational communication. Third, I am interested in internal public relations (a.k.a. employee relations). Fourth, I examine leadership and management matters for organizations, especially for internal communications. Fifth, I explore pedagogical approaches to public relations that meet academic and industry demands. Specific orientations for my work have included Kenneth Burke, Michel Foucault, Karl Weick, and those from the fields of linguistics, composition studies, and business management. In my work I favor methodologies that are critical-analytical, case-based, and balanced between theory and practice. I also am interested in quantitative and qualitative research methods to investigate the areas of public relations that interest me.
Education:
Wayne State University, Detroit, Michigan:  Ph.D. in Communication & minor in Linguistics (2000)

Illinois State University: Master of Science degree in Writing (1989)

Illinois State University: Bachelor of Arts degree in English and Philosophy (1986)

William Rainey Harper College, Palatine, Illinois: Associate in Science degree in Math and Science (1984)

Certificate in Graphic Arts, Western Publishing Company, Racine, Wisconsin (1990)

Public Relations Society of America: Accredited in Public Relations

Selected Publications:
Books
  • Courtright, J. L., & Smudde, P. M. (Eds.) (2007). Power and public relations. Cresskill, NJ: Hampton Press.
  • Smudde, P. M. (Forthcoming, 2014). Managing public relations: Methods and tools for achieving solid results. New York: Oxford University Press.
  • Smudde, P. M. (2011). Public relations as dramatistic organizing: A case study bridging theory and practice. New York: Hampton Press.
  • Smudde, P. M. (Ed.) (2010). Humanistic critique of education: Teaching and learning as symbolic action. West Lafayette, IN: Parlor Press.
  • Smudde, P. M., & Courtright, J. L. (2012). Inspiring cooperation & celebrating organizations: Genres, message design, and strategy in public relations. New York: Hampton Press.
Book Chapters
  • Carden, A. R., & Smudde, P. M. (in press). Using your teaching portfolio for career advancement. In B. D. Neff & T. L. Johnson (Eds.), Learning to teach: What you need to know to develop a successful career as a public relations educator (4th ed.). New York: Public Relations Society of America.
  • Courtright, J. L., & Smudde, P. M. (2012). Spokesperson for the planet: Environmental leadership and Yann Arthus-Bertrand's Home. In D. R. Gallagher (Ed.), Environmental leadership: A reference handbook. Thousand Oaks, CA: Sage.
  • Courtright, J. L., & Smudde, P. M. (2010). Power and public relations. In R. L. Heath & W. Donsbach (Eds.), International encyclopedia of communication. San Francisco: Wiley-Blackwell.
  • Courtright, J. L., & Smudde, P. M. (2007). “Problems” of power in public relations theory and practice. In J. L. Courtright & P. M. Smudde (Eds.), Power and public relations (pp.1-7).Cresskill, NJ: Hampton Press.
  • Smudde, P. M. (2008). The “logological organizing” of corporate discourse: A Burkean case-study analysis. In J. Selzer & R. Wess (Eds.), Kenneth Burke and his circles (pp. 149-160). West Lafayette, IN: Parlor Press.
  • Smudde, P. M. (2007). Public relations’ power as based on knowledge, discourse, and ethics. In J. L. Courtright & P. M. Smudde (Eds.), Power and public relations (pp. 207-238). Cresskill, NJ: Hampton Press.
  • Smudde, P. M., & Courtright, J. L. (In press). Mass media writing in the public relations major. In J. P. McHale (Ed.), Multimodal media writing: Readings of crafting convergent media messages (Chapter 10, pp. 1-3). Dubuque, IA: Kendall-Hunt.
  • Smudde, P. M., & Courtright, J. L. (2013). Celebrating Spectator Sports in America: The Centrality of  News Conferences and Media Interviews to Sports Image Repair. In J. R. Blaney, L. R. Lippert, & J. S. Smith (Eds.). Repairing the athlete’s image. Lanham, MD: Lexington Books (Rowman & Littlefield).
  • Smudde, P. M., & Courtright, J. L. (2013). Form following function: Message design for managing corporate reputations. In C. E. Carroll (Ed.), Handbook of communication & corporate reputation. San Francisco: Wiley-Blackwell.
  • Smudde, P. M., & Courtright, J. L. (2010). Public relations and power. In R. L. Heath (Ed.), The SAGE handbook of public relations (2nd ed., pp. 177-189). Thousand Oaks, CA: Sage.
  • Smudde, P. M., & Courtright, J. L. (2007). Problems as opportunities—the power and promise of public relations. In J. L. Courtright & P. M. Smudde (Eds.), Power and public relations (pp. 267-273).Cresskill, NJ: Hampton Press.
  • Zompetti, J. P., Moore, M. A., Smudde, P. M., & Hunt, S. K. (2013). The right to peaceable assembly and social movements: The role of “occupying” space as a way to speak. In N. S. Lind (Ed.), First Amendment rights: An encyclopedia (Vol. 2, pp. 237-256). Santa Barbara, CA: ABC-CLIO.
Journal Articles
  • Courtright, J. L., & Smudde, P. M. (2010). Recall communications:Message genre, symbolic charging, and message design. International Journal for Strategic Communication, 4, 58-74.
  • Courtright, J. L., & Smudde, P. M. (2009). Leveraging organizational innovation for strategic reputation management. Corporate Reputation Review, 12, 245-269.
  • Smudde, P. M. (2011). Focus on ethics and public relations practice in a university classroom. Communication Teacher, 25(3), 154-158.
  • Smudde, P. M. (2005). Blogging, ethics and public relations: A proactive and dialogic approach. Public Relations Quarterly, 50(3), 34-38.
  • Smudde, P. M. (2004). Concerning the epistemology and ontology of public relations literature. Review of Communication, 4(3-4), 163-175.
  • Smudde, P. M. (2004). Implications on the practice and study of Kenneth Burke’s idea of a “public relations counsel with a heart.” Communication Quarterly, 52, 420-432.
  • Smudde, P. M. (2004). The five Ps for media interviews: Fundamentals for newbies, veterans and everyone in between. Public Relations Quarterly, 49(2), 29-36.
  • Smudde, P. M. (2001). Issue or crisis: A rose by any other name…. Public Relations Quarterly, 46(4), 34-36.
  • Smudde, P. M. (1993). Downsizing technical communication staff: The risks to corporate success. Technical Communication, 40(1), 35-41.
  • Smudde, P. M. (1992). Book review: Cal Swann's Language and Typography. Visible Language, 25(4), 416-420.
  • Smudde, P. M. (1991). A practical model of the document-development process. Technical Communication, 38(3), 316-323.
  • Smudde, P. M., & Courtright, J. L. (2013). Genre and Postemergency Contexts: The Nexus of Strategic Communications. Journal of Promotion Management, 19(1), 114-137.
  • Smudde, P. M., & Courtright, J. L. (2012). In search of message design best practices: The Silver Anvil Award winners archive. Public Relations Review, 38. 888-897.
  • Smudde, P. M., & Courtright, J. L. (2011). A holistic approach to stakeholder management: A rhetorical foundation. Public Relations Review, 37, 137-144.
  • Smudde, P. M., & Courtright, J. L. (2008). Time to get a job: Helping image repair theory begin a career in industry. Public Relations Journal, 2(1). Retrieved February 1, 2008, from http://www.prsa.org/prjournal/Vol2No1/SmuddeCourtright.pdf
  • Smudde, P. M., & Luecke, J. R. (2005) Using The West Wing for problem-based learning in public relations courses. Communication Teacher, 19(4): 5-8.
Conference Proceedings
  • Courtright, J. L., & Smudde, P. M. (2009, March). A genre perspective on public relations message design. In K. Yamamura (Ed.), 12th International Public Relations Research Conference: Research that matters to the practice (pp. 146-162). Available at http://www.instituteforpr.org/files/uploads/IPRRC_12_Proceedings.pdf
  • Courtright, J. L., & Smudde, P. M. (2008, March). Recall communications:Message genre, symbolic charging, and message design. In K. Yamamura (Ed.), 11th International Public Relations Research Conference: Research that matters to the practice (pp. 138-153). Available at http://www.instituteforpr.org/files/uploads/IPRRC_11_Proceedings.pdf
  • Courtright, J. L., & Smudde, P. M. (2007, May-June).Leveraging organizational innovation for strategic reputation management. In 11th Anniversary Global Reputation Institute Conference. Available at http://www.reputationinstitute.com/members/oslo2007/courtright_smudde_2.pdf
  • Smudde, P. M. (2010, March). Corporate Performance Rhetoric: Essential Balance for Effective Internal Public Relations. In M. D. Dodd & K. Yamamura (Eds.), 13th International Public Relations Research Conference: Research that matters to the practice (pp. 146-162). Available at http://www.instituteforpr.org/files/uploads/IPRRC_13_Proceedings.pdf
  • Smudde, P. M. (2009, November). Toward a virtual public relations world: An introduction to public relations practice. In T. McCorkindale (Ed.), PRSA Educators Academy 2009 Proceedings (pp. 160-167). Available at http://www.prsa.org/Network/Communities/EducatorsAcademy/Intelligence/Newsletter/Secure/2009PRSAEAProceedings.pdf
Invited Pieces 
  • Berry, E., & Smudde, P. M. (2011, May 26-29). Kenneth Burke & education. Seminar at the 8th Triennial Kenneth Burke Society Conference. Clemson, SC.
  • Jacques, A., Salvá-Ramírez, M-A., Pritchard, R. S., McCorkindale, T., Smudde, P. M., & Kazoleas, D. C. (2012, October). The PR classroom of the future: 5 educators share advice on teaching the millennial generation. Public Relations Tactics, 19(10), 12-14. Available online: http://www.prsa.org/Intelligence/Tactics/Articles/view/9934/1055/The_PR_classroom_of_the_future_5_educators_share_a 
  • Smudde, P. M. (2014, March 31). Internal public relations: Family first. Gainesville, FL: Institute for Public Relations. Available online http://www.instituteforpr.org/2014/03/internal-public-relations-family-first/?utm_source=Internal+Public+Relations+-+Family+First&utm_campaign=Internal+PR+-+Family+First&utm_medium=email 
  • Smudde, P. M. (2013, July 30). Multigenerational workforce in PR adds value, right?Gainesville, FL: Institute for Public Relations. Available online http://www.instituteforpr.org/2013/07/multigenerational-workforce-in-pr-adds-value-right/
  • Smudde, P. M. (2013, April 17). Employees as ambassadors and their effect on corporate reputation. Gainesville, FL: Institute for Public Relations. Available online http://www.instituteforpr.org/2013/04/employees-as-ambassadors-and-their-affect-on-corporate-reputation/?utm_source=IPR+Research+Letter+-+The+Role+of+PR+in+Conscious+Capitalism+4-17&utm_campaign=Measuring+Influence+with+Infographic&utm_medium=email 
  • Smudde, P. M. (2013). Developing message strategies. New York: Reputation Institute. [Training video presentation; see http://www.reputationinstitute.com/y/index.php/store/reputation-academy/designingmsgstrategies-detail]
  • Smudde, P. M. (2011, April 21). Introduction to web 2.0: The promise & potential of social computing. Presentation at ISU Katie School of Insurance & Financial Services’ Social Media Symposium, Normal, IL. http://katie.cob.ilstu.edu/industry/industry_networking/KatieSymposium.shtml
  • Smudde, P. M. (2011, March 1). Social networking & media in the workplace. Panelist for ISU Honors Program, Normal, IL. [Focus: Social media & internal public relations]
  • Smudde, P. M. (2010, November 17). It felt like a crisis, but it wasn’t: Lessons from the case of GM’s 1973-1987 C/K pickups. Guest speaker at the Association for Women in Communications chapter meeting, Bloomington, IL.
  • Smudde, P. M. (2008, April 29). Strategically speaking. Workshops conducted at the PRSA Wisconsin Professional Development Conference, Milwaukee.
  • Smudde, P. M. (2007, April 17). Power and public relations. Workshops conducted at the PRSA Wisconsin Professional Development Conference, Milwaukee.
  • Smudde, P. M. (2006, March 23). Message formation and framing. Featured speaker at PRSA-Central Illinois Chapter’s Master Communicator Awards, Decatur, IL.
  • Smudde, P. M. (2005, October 11). Where are you on the blogging adoption curve? Featured presentation at the PRSA Southeastern Wisconsin Chapter meeting in Milwaukee. Viewable online at http://wisbusiness.com/index.iml?Article=47536, Tape 1.
  • Smudde, P. (1999, Spring). Big-picture education: Washtenaw Community College applies a holistic approach to its engineering program. Technology Century, 43-45.
  • Smudde, P. (1999, Spring). Manufacturing matchmaker: The National Center for Manufacturing Sciences helps marry ideas and resources. Technology Century, 36-39.
  • Smudde, P. (1999, January). Are you ready for Y2K? Technology Century, 20-23.
  • Smudde, P. (1999, January). Don’t call it a dump! Modern landfills feature sophisticated design and long-term management. Technology Century, 24-27.
  • Smudde, P. M. (1988, July). Continuity through collaboration: A prescription for improving 5ESS® Switch training documents. Internal Memorandum No. 55636-880715-01IM. AT&T Bell Laboratories.
Conference Papers, Presentations & Panels
  • Brazil-US Colloquium on Communication Research (2012)
  • Central States Communication Association annual conference (2003, 2007)
  • Eastern Communication Association’s annual conference (2004, 2010)
  • Illinois State University Teaching & Learning Symposium (2010, 2011)
  • International Communication Association’s annual meeting (2007, 2008)
  • International Conference on Reputation, Brand, Identity & Competitiveness (2007)
  • International Congress of Qualitative Inquiry (2012)
  • International Public Relations Research Conference (2008, 2009, 2010)
  • Katie School of Insurance & Financial Services’ Social Media Symposium (2011)
  • National Communication Association’s annual conference (2002-2007, 2009, 2011, 2012)
  • Public Relations Society of America’s International Conference (2009, 2010, 2011, 2012)
  • Triennial Kenneth Burke Society Conference (2005, 2011)
  • Victims’ and Advocates’ Conference on Stopping Foodborne Disease (2003)

  • Smudde, P. M., & Courtright, J. L. (2013). Genre and Postemergency Contexts: The Nexus of Strategic Communications. Journal of Promotion Management, 19(1), 114-137.

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