Welcome to the School of Communication.

Dr. Pete Smudde

Professor
Associate Director, School of Communication
  • BIOGRAPHY
  • My career path did not follow that of a traditional academic. I have 25 years of experience (16 of them in industry), during which I completed master's and doctoral degrees. In 2002 I entered academia full time. I'm also accredited in public relations (APR) through the PRSA. This path has been a great asset to me in my consulting, research, leading students in their studies, and serving the university, the field and beyond.
  • CURRENT COURSES
  • COM 296Sec 36 Ind Res In CommunicaDownload Syllabus
  • COM 378Sec 1 Pub Rel Mgt/RsrchDownload Syllabus
  • TEACHING INTERESTS
  • My teaching focuses on public relations courses at the undergraduate and graduate levels. The courses would involve everything from the introductory course to writing to strategy to research/scholarship. In all my courses I like to connect the dots between theory and practice because they inform and rely on each other. Also, in the design of my courses, I apply many of the practices and demands of "real world" public relations so students can become prepared for how they will be managed in their jobs.
  • RESEARCH INTERESTS
  • Dr. Smudde is most interested in several areas of study in public relations, all based on his unique combination of industry and academic experiences. First, he studies public relations' synergy with corporate strategy, including performance management. Second, he examines corporate message design, especially in cases of managing corporate reputations. Third, he is interested in internal public relations (a.k.a. employee relations). Fourth, he examines leadership and management matters for organizations, especially linked to internal PR. Fifth, he explores pedagogical approaches to public relations that meet academic and industry demands. Dr. Smudde also recently started investigating spirituality in the workplace, and he has his sights on selected topics in the PR field. Specific orientations for his work have included Kenneth Burke, Michel Foucault, Karl Weick, and those from the fields of linguistics, semiotics, composition studies, and business management. Dr. Smudde favors the methodologies of rhetorical criticism and discourse analysis, and he is comfortable working with other approaches that are qualitative or quantitative.
  • Ph D Communication & Rhetorical Theory / Linguistics - 2000
  • Wayne State University
  • Detroit, Michigan
  • Dissertation/Thesis topic: The Rhetorical and Organizational Nature of Public Relations: The Case of General Motors’ C/K Pickups
  • MS Writing - 1989
  • Illinois State University
  • Normal, Illinois
  • Dissertation/Thesis topic: Toward a New Model of the Document Development Process in Nonacademic Settings
  • BA English / Philosophy - 1986
  • Illinois State University
  • Normal, Illinois
  • Other Math & Science - 1984
  • William Rainey Harper College
  • Paletine, Illinois
  • SELECTED PUBLICATIONS
  • Hayes, R. A., Waddell, J. C., & Smudde, P. M. (in press). Our thoughts and prayers are with the victims: Explicating the public tragedy as a public relations challenge. Public Relations Inquiry. Manuscript accepted for publication.
  • Smudde, P. M. (2016). Feedback. In. C. E. Carroll (Ed.), The SAGE encyclopedia of corporate reputation (Vol. 1, pp. 312-314). Thousand Oaks, CA: Sage.
  • Smudde, P. M. (2016). Message design. In. C. E. Carroll (Ed.), The SAGE encyclopedia of corporate reputation (Vol. 1, pp. 448-451). Thousand Oaks, CA: Sage.
  • Smudde, P. M. (2016). Messages. In. C. E. Carroll (Ed.), The SAGE encyclopedia of corporate reputation (Vol. 1, pp. 453-458). Thousand Oaks, CA: Sage.
  • Smudde, P. M. (2016). Noise. In. C. E. Carroll (Ed.), The SAGE encyclopedia of corporate reputation (Vol. 1, pp. 489-491). Thousand Oaks, CA: Sage.
  • Hayes, R. A. & Smudde, P. M. (2015). The Incident: Not just another organizational disruption. Journal of Public Relations Research, 27, 416-430. doi: 10.1080/1062726X.2015.1086652
  • Smudde, P. M. (2015). Designing a course about internal communication. In. D. L. Remund (Ed.), PRSA Educators Academy 2015 Proceedings. Available at http://www.prsa.org/Network/Communities/EducatorsAcademy/Programming/EAProceedings/#.VmcHd3arTRZ
  • Carden, A. R., & Smudde, P. M. (2015). Using your teaching portfolio for career advancement. In B. D. Neff & T. L. Johnson (Eds.), Learning to teach: What you need to know to develop a successful career as a public relations educator (4th ed.). New York: Public Relations Society of America.
  • Smudde, P. M. (2016). Simulacra and simulations. In. C. E. Carroll (Ed.), The SAGE encyclopedia of corporate reputation (Vol. 2, pp. 747-748). Thousand Oaks, CA: Sage.
  • PRESENTATIONS
  • Courtright, J. L., & Smudde, P. M. (2015). Celebrating the green corporation or greenwashing it? An epideictic analysis of corporate sustainability reports. Paper presented at the biennial Conference on Communication and Environment, Boulder, CO.
  • FUNDED GRANTS
  • PRIDE Contribution to Public Relations Education Award for Innovation, Development, and Educational Achievement in Public Relations
  • National Communication Association, Public Relations Divison
  • 2015
  • Outstanding University Researcher Award
  • Illinois State University
  • 2014
  • Outstanding Researcher Award, Humanities
  • Illinois State University, College of Arts and Sciences
  • 2014
  • Jamie Comstock Mentorship Award
  • Illinois State University, School of Communication
  • 2013
  • Janice Witherspoon Neuleib Award for Outstanding Scholarly Achievement of the Year by a Tenured Faculty Member
  • Illinois State University, College of Arts and Sciences
  • 2012
  • Registered Student Organization Adviser of the Year
  • Illinois State University, Dean of Students
  • 2012
  • Outstanding Researcher Award
  • Illinois State University, College of Arts and Sciences
  • 2011
  • Excellence Award for Outstanding Scholarly Achievement by a Pre-tenured Faculty Member
  • Illinois State University, College of Arts and Sciences
  • 2011
  • Excellence in Service Award
  • Illinois State University, College of Arts and Sciences
  • 2010
  • Jamie Comstock Mentorship Award
  • Illinois State University, School of Communication
  • 2010
  • Excellence Award in Research
  • University of Wisconsin-Whitewater, College of Arts and Sciences
  • 2007
  • Excellence Award in Service
  • University of Wisconsin-Whitewater, College of Arts and Sciences
  • 2006
  • Excellence Award in Research
  • u
  • 2005
  • Gold Quill Awards
  • International Association for Business Communication
  • 2000
  • Award of Honor
  • International Association for Business Communication
  • 1997
  • Silver Quill Award of Excellence
  • International Association for Business Communication
  • 1997
  • Award of Excellence
  • International Association for Business Communication
  • 1995
  • Award of Honor
  • International Association for Business Communication
  • 1995
  • Bronze Winner
  • International ARC Awards
  • 1995
  • Award of Excellence
  • International Association for Business Communication
  • 1994
  • Gold Winner
  • International ARC Awards
  • 1994
  • Award of Merit
  • Public Relations Society of America
  • 1993
  • Certificate of Achievement
  • Society for Technical Communication
  • 1993
  • Award of Merit
  • Society for Technical Communication
  • 1991
  • Award of Merit
  • Society for Technical Communication
  • 1991
  • Certificate of Achievement
  • Society for Technical Communication
  • 1991
  • Certificate of Achievement
  • Society for Technical Communication
  • 1991