Welcome to the School of Communication.

Dr. Rebecca Hayes

Assistant Professor
  • CURRENT COURSES
  • COM 238.Sec 001 Introduction To AdvertisingDownload Syllabus
  • COM 377.Sec 001 Public Relations CampaignsDownload Syllabus
  • COM 377.Sec 002 Public Relations CampaignsDownload Syllabus
  • TEACHING INTERESTS
  • Advertising, public relations campaigns, crisis communication
  • RESEARCH INTERESTS
  • The uses, effects, and affordances of social media for users and brands, and in politics and crises.
  • Ph D Media and Informaiton Studies / Public Relations and Advertising - 2009
  • Michigan State University
  • East Lansing, MI
  • Dissertation/Thesis topic: New Media, New Politics: Political Learning Efficacy and the Examination of Uses of Social Network Sites for Political Engagement
  • MA Public Relations - 2004
  • Michigan State University
  • East Lansing, MI
  • BS Environmental Policy and Behavior - 2002
  • University of Michigan
  • Ann Arbor, MI
  • SELECTED PUBLICATIONS
  • Hayes, R. A., Waddell, J. C., & Smudde, P. M. (in press). Our thoughts and prayers are with the victims: Explicating the public tragedy as a public relations challenge. Public Relations Inquiry. Manuscript accepted for publication.
  • Carr, C. T., Hayes, R. A., Smock, A., & Zube, P. (2016). Facebook in presidential elections: Status of effects. In G. W. Richardson (ed.), Social media and politics: A new way to participate in the political process. Santa Barbara, CA: Praeger.
  • Hayes, R. A., Carr, C. T., & Wohn, D. Y. (2016b). It’s the audience: Differences in social support across social media. Social Media + Society, 2(4). doi: 10.1177/2056305116678894
  • Wohn, D. Y., Carr, C. T., & Hayes, R. A. (2016). How affective is a “Like?” The effect of paralinguistic digital affordances on perceived social support. Cyberpsychology, Behavior, and Social Networking, 9, 562-566. doi: 10.1089/cyber.2016.0162
  • Carr, C. T., Wohn, D. Y., & Hayes, R. A. (2016). (Thumbs up emoji) as social support: Relational closeness, automaticity, and interpreting social support from paralinguistic digital affordances in social media. Computers in Human Behavior, 62, 385-393. doi: 10.1016/j.chb.2016.03.087
  • Carr, C. T., Wohn, D. Y., & Hayes, R. A. (2016). as social support: Relational closeness, automaticity, and interpreting social support from paralinguistic digital affordances in social media. Computers in Human Behavior, 62, 385-393. doi: 10.1016/j.chb.2016.03.087
  • Hayes, R. A., Carr, C. T., & Wohn, D. Y. (2016a). One click, many meanings: Interpreting paralinguistic digital affordances in social media. Journal of Broadcasting & Electronic Media, 60, 171-187. doi: 10.1080/08838151.2015.1127248
  • Hayes, R. A. & Smudde, P. M. (2015). The Incident: Not just another organizational disruption. Journal of Public Relations Research, 27, 416-430. doi: 10.1080/1062726X.2015.1086652
  • Hayes, R.A., Smock, A., & Carr, C.T. (2015). Face[book] management: Self-presentation of political views on social media. Communication Studies , 66(5), 549-568. doi: 10.1080/10510974.2015.1018447
  • Hayes, R. A., & Carr, C. T. (2015). Does being social matter?: Effects of enabled comments on credibility and brand attitudes in social media. Journal of Promotion Management, 21, 371-390. doi: 10.1080/10496491.2015.1039178
  • Carr, C. T., & Hayes, R.A. (2014). The effect of disclosure of third-party influence on an opinion leader’s credibility and electronic word-of-mouth in two-step flow. Journal of Interactive Advertising, 14, 38-50. doi: 10.1080/15252019.2014.909296
  • Rosaen, S.F., Hayes, R.A., Paroske, M.A., & De la Mare, D.M. (2013). A dialogic approach to implementing general education assessment at the department level. Journal of Assessment and Institutional Effectiveness, 3(1), 33-53.
  • PRESENTATIONS
  • Wohn, D. Y., Carr, C. T., & Hayes, R. A. (2016, November). How affective is a “Like”? The effect of paralinguistic digital affordances on perceived social support. Paper presented at the annual meeting of the National Communication Association annual conference, Philadelphia, PA.
  • Public Relations’ Civic Calling: Communicating Issues Surrounding the Flint Water Crisis. Panel presented at the annual meeting of the National Communication Association, 2016.
  • Hayes, R. A., Carr, C. T., & Wohn, D. Y. (2016, June). It’s the audience, stupid: Differences in social support between social media sites. Paper presented at the annual meeting of the International Communication Association, Fukuoka, Japan.
  • Carr, C. T., Wohn, D. Y., & Hayes, R. A. (2016, June). Social media, relational closeness, and interpreting social support from paralinguistic digital affordances. Paper presented at the annual meeting of the International Communication Association, Fukuoka, Japan.
  • FUNDED GRANTS
  • College-Level Teaching Initiative Award Nominee
  • College of Arts and Sciences
  • 2014
  • Impact Award
  • University College
  • 2014