PRogressive Image (PRi) is the student-run public relations firm of the Illinois State University Public Relations Student Society of America (PRSSA) chapter. We strive to provide students with valuable pre-professional experience working with real-world clients in Bloomington-Normal and the surrounding areas. Visit our website to learn more.


  • Establish positive relationships with clients and the community through professional, ethical public relations practices.
  • Help members grow as public relations practitioners, expand their social networks and gain knowledge of the industry.

Current Clients


United Way of McLean County





  • Develop comprehensive communication plans
  • Prepare media relations material
  • Press kits (hardcopy and electronic)
    • Individual documents for the news media
    • Background information of the client
    • Fact sheet
    • Biographies of clients’ leadership
    • Press releases
    • Photos
    • Create Promotional Material
      • Flyers
      • Advertisements
      • Brochures
      • Website design and content
      • Development
      • Social media copy and maintenance
      • Undertake event planning, promotion and execution


If you are interested in becoming a PRi client or have questions regarding the firm, please contact Director of PRogressive Image, Audie Lauf, at