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Mass Media - Interactive Media


The Interactive Media sequence in the Mass Media major helps students discover the many facets of how computer and web design have significantly changed the international landscape.

Students interested in visual design elements, computer layout and similar areas often find careers in web design, computer message design consulting, digital photography layout and similar areas.

Significant course-work in this sequence includes: Communication Technologies and Impacts, Graphic Communication, Photography, Non-Broadcast Television, Media Ethics, and Media Regulations.

Why Study Mass Media - Interactive Media?

Mass communication is the process that begins when someone observes what is happening, analyzes and interprets that information and transmits it to an audience through a variety of media. The mass media industry may be roughly divided into six basic areas of endeavor; advertising, public relations, journalism, information, entertainment, and research.

Related Majors


Related Skills

  • Effective oral and communicating skills
  • Strong interpersonal skills
  • Effective writing capability
  • Creativity – using sounds, color, imagery and art
  • Reporting and computer skills
  • Knowledge of computer software
  • Ability to create influential and entertaining messages
  • Strong research capabilities
  • Critical thinking skills
  • Attention to detail and well organized
  • Individual and a good team player
  • Understanding of different cultures
  • Demonstrate curiosity, confidence, assertiveness, creativity, initiative, tact, competitive spirit, enthusiasm, persistence, and diplomacy.
  • Display appropriate talents for public performance and appearance such as sense of humor, verbal and written communication skills, imagination, showmanship and an outgoing personality.

Being Successful in the Field

  • Develop excellent technical and computer skills, especially internet proficiency and knowledge.
  • Engage in related extra-curricular opportunities available at ISU.
  • Seek opportunities for experience in any performance situation such as drama, debate, public speaking, music or athletics in order to demonstrate talent as well as ability to handle pressure.
  • Secure an internship for any area of mass media endeavor.
  • Consider shadowing or informational interviewing as a means through which to gain information, develop contacts, build mentoring relationships, and gain entry into a competitive field.

Related Fields


  • Programming
  • Production
  • Promotion
  • News Reporting
  • News Producing
  • News Videography
  • Sportscasting
  • Weather Forecasting
  • Anchoring
  • Management
  • Sales


  • Major networks
  • Commercial broadcast stations
  • Public television stations
  • Cable television
  • Private production companies
  • Government
  • Business corporations


  • Gain work experience with campus or local television stations.
  • Seek part-timeor volunteer opportunities with independent production companies.
  • Participatein drama club – directing, acting or technical crew.
  • Develop excellent writing, reporting and editing skills.
  • Volunteer to announce sporting events on campus or at local high schools.
  • Consider taking courses in political science,economics, sociology or any applicable field for news broadcasting careers.
  • Read trade publications.


  • News
  • Programming
  • Production
  • Promotion
  • Management
  • Announcing
  • Sales


  • National networks
  • National public radio
  • State or regional networks
  • Major, medium, and small market stations


  • Gain campus or local radio experience.
  • Secure internships.
  • Announce sporting events.
  • Host music programming for parties and social events.
  • Coordinate, program, and promote musical events.
  • Gain performance experience through music, drama, or public speaking.
  • Create a demonstration tape to be used as a sample of vocal and speaking talent.


  • Webcasting
  • Web Design/Development
  • Web site Maintenance
  • Management
  • Administration


  • Internet based companies (e.g., Yahoo)
  • Large corporations
  • Colleges and universities
  • Companies specializing in webcasting services and technology


  • Gain expertise in computer and Internet technology.
  • Learn how to design Web sites.
  • Seek certifications in networking, Web site design, or related areas.


  • Media Planning
  • Media Buying
  • Account Services
  • Print Production
  • Marketing
  • Administration
  • Copywriting
  • Art/Creative Directing
  • Research
  • Announcing


  • Television and radio stations
  • Newspapers and magazines
  • Internet based companies
  • Advertising agencies
  • Corporate advertising departments
  • Media (research, marketing)
  • Specialty advertising firms


  • Obtain sales experience through part-time work or internships.
  • Volunteer to sell advertising space for campus newspaper, radio, or television station.
  • Take courses in business to increase financial knowledge base.
  • Complete internship with advertising agency or market research firm.
  • Compile portfolio of writing,graphics, and ideas for creative development.
  • Gain knowledge/experience with software and technology applicable to media.
  • Take course in statistics, data interpretation, writing, and advertising.

Non-Broadcast Video Systems

  • Directing
  • Management
  • Production
  • Writing
  • Post-Production/Editing
  • Videography


  • Freelance or private video production companies or videographers
  • Large corporations
  • Universities and colleges
  • Post-production companies
  • Professional associations
  • Non-profit organizations


  • Obtain entrepreneurial knowledge and experience through starting a small business or taking business courses.
  • Volunteer to do video editing/production for campus videographers or television stations.
  • Gain contacts in the specific industry of interest (e.g. develop relationships with wedding photographers in order to build wedding videography business).
  • Enter video contests.
  • Cultivate artistictalents.
  • Seek internships with post-production or editing companies.

Other Professions

  • Ad Taker
  • Advertising Copywriter
  • Advertising Director
  • Audio Engineer
  • Camera Operator
  • Columnist
  • Communication Consultant
  • Community Affairs Director
  • Editor
  • Executive Director
  • General Manager – TV/Radio
  • Maintenance Engineer
  • Managing Editor
  • Media Buyer
  • Media Coordinator
  • News Director
  • On-air Personality
  • Personal Director
  • Personal Manager
  • Producer
  • Production Assistant
  • Production Manager
  • Program Director
  • Radio and TV Journalist
  • Set and Props Manager
  • Staff Announcer
  • Technical Writer/Communicator
  • Training Specialist
  • TV Copywriter
  • TV Traffic Supervisor
  • Video/Film Operator

Career Advising

Name Office Email Phone
Mark Fauble  110 Student Services Building  mbfaubl@ilstu.edu  (309) 438-5825 

Internship Coordinator

Name Office Email Phone
Tom Lamonica  456 Fell Hall  talamon@ilstu.edu  (309) 438-8578 

New Freshmen

Applying to Illinois State

Illinois State's preferred filing period for freshman students for the fall semester is September 1-November 15. Applying early is encouraged, as the University must limit enrollment due to space at the University and in specific majors/programs. Visit the Office of Admissions to apply today!

Plans of Study and Progress Tracking

New Transfer

Applying to Illinois State

Illinois State's preferred filing period for fall transfer students is September 1-January 15. For the spring semester, the preferred filing period is from April 1-August 1. You are encouraged to apply early in the preferred filing period for best consideration for admission into competitive majors. Visit the Office of Admissions to apply today!

Minimum GPA


Middle 50% GPA

2.65 - 3.40

Required Courses


Recommended Courses

  • Introductory-level composition (ENG 101)
  • Introductory-level speech (COM 110)
  • Introduction to Mass Communication (COM 160)

Plans of Study and Progress Tracking

Academic Advising

Name Office Email Phone
Elizabeth Chupp  Fell Hall 450  elchupp@ilstu.edu  (309) 438-7080 

Illinois State Students

Middle 50% GPA

2.65 - 3.40

Plans of Study and Progress Tracking

Application Period

September 1 - October 1, February 1 - March 1

Major Requirements

Submission of the application form, essay, and resume.

Academic Advising

Name Office Email Phone
Elizabeth Chupp  Fell Hall 450  elchupp@ilstu.edu  (309) 438-7080