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Mass Media - Radio

Overview

This program introduces students to audio and radio production. Students learn about announcing, audio editing, advertising and commercial design, and radio programming. Students get the opportunity to observe and work in a fully functioning, student-run radio station, WZND, learning all operations involved.

Students interested in careers in the radio or audio industry or who wish to work in corporate media will find the Radio sequence especially informative. Students often complete their course-work with internships at radio stations.

Significant course-work in this sequence includes: Radio Production, Advanced Radio, Broadcast Performance, Media Ethics, and Media Regulations.

Why Study Mass Media - Radio?

Mass communication is the process that begins when someone observes what is happening, analyzes and interprets that information and transmits it to an audience through a variety of media. The mass media industry may be roughly divided into six basic areas of endeavor; advertising, public relations, journalism, information, entertainment, and research.

Related Majors

Careers

Related Skills

  • Effective oral and communicating skills
  • Strong interpersonal skills
  • Effective writing capability
  • Creativity – using sounds, color, imagery and art
  • Reporting and computer skills
  • Knowledge of computer software
  • Ability to create influential and entertaining messages
  • Strong research capabilities
  • Critical thinking skills
  • Attention to detail and well organized
  • Individual and a good team player
  • Understanding of different cultures
  • Demonstrate curiosity, confidence, assertiveness, creativity, initiative, tact, competitive spirit, enthusiasm, persistence, and diplomacy.
  • Display appropriate talents for public performance and appearance such as sense of humor, verbal and written communication skills, imagination, showmanship and an outgoing personality.

Being Successful in the Field

  • Develop excellent technical and computer skills, especially internet proficiency and knowledge.
  • Engage in related extra-curricular opportunities available at ISU.
  • Seek opportunities for experience in any performance situation such as drama, debate, public speaking, music or athletics in order to demonstrate talent as well as ability to handle pressure.
  • Secure an internship for any area of mass media endeavor.
  • Consider shadowing or informational interviewing as a means through which to gain information, develop contacts, build mentoring relationships, and gain entry into a competitive field.

Related Fields

Name

  • Programming
  • Production
  • Promotion
  • News Reporting
  • News Producing
  • News Videography
  • Sportscasting
  • Weather Forecasting
  • Anchoring
  • Management
  • Sales

Employers

  • Major networks
  • Commercial broadcast stations
  • Public television stations
  • Cable television
  • Private production companies
  • Government
  • Business corporations

Strategies

  • Gain work experience with campus or local television stations.
  • Seek part-timeor volunteer opportunities with independent production companies.
  • Participatein drama club – directing, acting or technical crew.
  • Develop excellent writing, reporting and editing skills.
  • Volunteer to announce sporting events on campus or at local high schools.
  • Consider taking courses in political science, economics, sociology or any applicable field for news broadcasting careers.
  • Read trade publications.

Radio

  • News
  • Programming
  • Production
  • Promotion
  • Management
  • Announcing
  • Sales

Employers

  • National networks
  • National public radio
  • State or regional networks
  • Major, medium, and small market stations

Strategies

  • Gain campus or local radio experience.
  • Secure internships.
  • Announce sporting events.
  • Host music programming for parties and social events.
  • Coordinate, program, and promote musical events.
  • Gain performance experience through music, drama, or public speaking.
  • Create a demonstration tape to be used as a sample of vocal and speaking talent.

Internet

  • Webcasting
  • Web Design/Development
  • Web site Maintenance
  • Management
  • Administration

Employers

  • Internet based companies (e.g., Yahoo)
  • Large corporations
  • Colleges and universities
  • Companies specializing in webcasting services and technology

Strategies

  • Gain expertise in computer and Internet technology.
  • Learn how to design Web sites.
  • Seek certifications in networking, Web site design, or related areas.

Advertising

  • Media Planning
  • Media Buying
  • Account Services
  • Print Production
  • Marketing
  • Administration
  • Copywriting
  • Art/Creative Directing
  • Research
  • Announcing

Employers

  • Television and radio stations
  • Newspapers and magazines
  • Internet based companies
  • Advertising agencies
  • Corporate advertising departments
  • Media (research, marketing)
  • Specialty advertising firms

Strategies

  • Obtain sales experience through part-time work or internships.
  • Volunteer to sell advertising space for campus newspaper, radio, or television station.
  • Take courses in business to increase financial knowledge base.
  • Complete internship with advertising agency or market research firm.
  • Compile portfolio of writing,graphics, and ideas for creative development.
  • Gain knowledge/experience withsoftware and technology applicable to media.
  • Take course in statistics, datainterpretation, writing, and advertising.

Non-Broadcast Video Systems

  • Directing
  • Management
  • Production
  • Writing
  • Post-Production/Editing
  • Videography

Employers

  • Freelance or private video production companies or videographers
  • Large corporations
  • Universities and colleges
  • Post-production companies
  • Professional associations
  • Non-profit organizations

Strategies

  • Obtain entrepreneurial knowledge and experience through starting a small businessor taking business courses.
  • Volunteer to do video editing/production for campus videographers or television stations.
  • Gain contacts in the specific industry of interest (e.g. develop relationships with wedding photographers in order to build wedding videography business).
  • Enter video contests.
  • Cultivate artistic talents.
  • Seek internships with post-production or editing companies.

Other Professions

  • Ad Taker
  • Advertising Copywriter
  • Advertising Director
  • Audio Engineer
  • Camera Operator
  • Columnist
  • Communication Consultant
  • Community Affairs Director
  • Editor
  • Executive Director
  • General Manager – TV/Radio
  • Maintenance Engineer
  • Managing Editor
  • Media Buyer
  • Media Coordinator
  • News Director
  • On-air Personality
  • Personal Director
  • Personal Manager
  • Producer
  • Production Assistant
  • Production Manager
  • Program Director
  • Radio and TV Journalist
  • Set and Props Manager
  • Staff Announcer
  • Technical Writer/Communicator
  • Training Specialist
  • TV Copywriter
  • TV Traffic Supervisor
  • Video/Film Operator

Career Advising

Name Office Email Phone
Mark Fauble  110 Student Services Building  mbfaubl@ilstu.edu  (309) 438-5825 

Internship Coordinator

Name Office Email Phone
Steve Suess  011 Fell Hall  sssuess@ilstu.edu  (309) 438-5493 

New Freshmen

Applying to Illinois State

Illinois State's preferred filing period for freshman students for the fall semester is September 1-November 15. Applying early is encouraged, as the University must limit enrollment due to space at the University and in specific majors/programs. Visit the Office of Admissions to apply today!

Plans of Study and Progress Tracking

New Transfer

Applying to Illinois State

Illinois State's preferred filing period for fall transfer students is September 1-January 15. For the spring semester, the preferred filing period is from April 1-August 1. You are encouraged to apply early in the preferred filing period for best consideration for admission into competitive majors. Visit the Office of Admissions to apply today!

Minimum GPA

2.70

Middle 50% GPA

2.80 - 3.40

Required Courses

None

Recommended Courses

  • Introductory-level composition (ENG 101)
  • Introductory-level speech (COM 110)
  • Introduction to Mass Communication (COM 160)

Plans of Study and Progress Tracking

Academic Advising

Name Office Email Phone
Elizabeth Chupp  Fell Hall 450  elchupp@ilstu.edu  (309) 438-7080 

Illinois State Students

Middle 50% GPA

2.80 - 3.40

Plans of Study and Progress Tracking

Application Period

September 1 - October 1, February 1 - March 1

Major Requirements

Submission of the application form, essay, and resume.

Academic Advising

Name Office Email Phone
Elizabeth Chupp  Fell Hall 450  elchupp@ilstu.edu  (309) 438-7080