School of Communication
Fell Hall 434
Campus Box 4480
Normal, Il 61790-4650
Welcome to the School of Communication.
Public relations is the measured and ethical use of language and symbols to inspire cooperation between an organization and its publics. Our public relations program, which serves undergraduate and graduate students, balances theory and practice and, accordingly, is designed to provide students with the knowledge, skills, abilities, and attitudes that are necessary for their development as ethical and competent public relations professionals.
The vision for our public relations program is to be recognized as one of the nation’s leading programs in undergraduate public relations education. We know this vision is true because of the strong demand for our students as interns, success among our graduates as public relations practitioners, and ongoing opportunities for our faculty to speak, publish, consult, and lead in the public relations field.
The mission for our public relations program is to engage in excellent teaching and learning among students who, if they choose to go into the profession, will be paid by employers to be their best communicators and expert counselors about the strategic and ethical use of public relations in their organizations. We fulfill this mission through a learning-focused curriculum through which students: