Overview
Sports Communication is the study of sport through the lens of content creation and strategic communication by and about sports organizations (professional, college, amateur, and youth). Students discover the many strategies of how to effectively communicate in and with different sports organizations in a business-to-business environment, create sports related content, and uncover how sports impact our understanding of gender, race, class, sexuality, nationalism and other socioeconomic factors. Students receive a broad grounding in the communication discipline because sports impact can be seen at the mass, organizational, group, and interpersonal level.