Ellie Yang
Assistant Professor
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Office
FEL Fell Hall 434
Office Phone
Email
Website
- About
- Education
Biography
Dr. Yang conducts research on optimizing media technology and message effects for strategic communication to improve the well-being of vulnerable populations. By applying computational and conventional approaches, she observes digital communication patterns among the targeted populations and provides insight into strategy-making tailored for behavior change.
Current Courses
COM 238.001 Introduction To Advertising
COM 238.002 Introduction To Advertising
COM 275.001 Selected Topics in Communication
Teaching Interests & Areas
Digital Media, Digital Advertising, Communication Technologies, Strategic Communication
Research Interests & Areas
Communication Technologies, Digital Media, Media Analytics, Strategic Health Communication, AI-assisted Content Analysis
PhD Mass Communication
University of Wisconsin-Madison
USA
Communication Science
Hong Kong Baptist University
Hong Kong
Bachelor of Arts Communication
Fudan University
Shanghai, China