Dr. Rebecca Hayes
Professor
Office
FEL Fell Hall 446
Office Hours
Fall 2025
Mondays 2:00 - 3:00
Tuesdays 3:30 - 4:30
and by appointment
Office hours can be in-person in 449 Fell or on Zoom by request.
Mondays 2:00 - 3:00
Tuesdays 3:30 - 4:30
and by appointment
Office hours can be in-person in 449 Fell or on Zoom by request.
Office Phone
Email
- About
- Education
- Awards & Honors
- Selected Research
Current Courses
COM 358.001 Crisis Communication
COM 377.001 Public Relations Campaigns
COM 455.010 Research Practicum
Teaching Interests & Areas
Advertising, public relations campaigns, crisis communication
Research Interests & Areas
The uses, effects, and affordances of social media for users and brands.
Ph D Media and Informaiton Studies
Michigan State University
East Lansing, MI
MA Public Relations
Michigan State University
East Lansing, MI
BS Environmental Policy and Behavior
University of Michigan
Ann Arbor, MI
College-Level Teaching Initiative Award Nominee
College of Arts and Sciences
2014
Impact Award
University College
2014
Grants and Contracts
Public Relations Campaigns: Updating the Instructional Model for the 21st Century
Rebecca Hayes.
Illinois State University. June 2023
Assessment Initiative Award
Peter Smudde, Rebecca Hayes, Jeffrey L Courtright.
University Assessment Services. January 1 2016 - June 30 2016
Book, Chapter
Facebook in presidential elections: Status of effects.
Caleb Carr, Rebecca Hayes, Andrew Smock, Paul Zube.
(2016), Social media and politics: A new way to participate in the political process., Praeger
Phatic and Graphical Nonverbal Cues in Computer-Mediated Communication: From Lightweight to Purposeful
Rebecca Hayes, Caleb Carr.
The Handbook of Relational and Computer-Mediated Communication, Routledge
Journal Article
Does public relations scholarship need better PR? practitioners’ perspectives on academic research
Rebecca A Hayes, Stephanie Robertson, Alison Preston.
Public Relations Review, 49 (1), (2023), doi.org/10.1016/j.pubrev.2022.10227
“Posts are my own”: effects of social media disclaimers on perceptions of employees and their organizations from tweets and retweets
Caleb Carr, Rebecca Hayes, Cameron W Piercy.
Corporate Communications: An International Journal, 28 (5), 724-743, (2023), doi.org/10.1108/CCIJ-06-2022-0058
Getting called out: Effects of feedback to social media corporate social responsibility statements
Rebecca Hayes, Caleb Carr.
Public Relations Review, 47 (1), (2021), doi: 10.1016/j.pubrev.2020.101962
Snark Happens: The effects of schadenfreude on brand attitudes.
Rebecca A Hayes, Caleb T Carr.
Journal of Current Issues, 41, 243-256, (2020), doi: 10.1080/10641734.2020.1738290
Identity shift effects of self-presentation and confirmatory and disconfirmatory feedback on self-perceptions of brand identification
Caleb Carr, Rebecca Hayes.
Media Psychology, 22, 418-444, (2019), 10.1080/15213269.2017.1396228
Understanding Facebook news post comment reading and reacting behavior through political extremism and cultural orientation
Mashael Almoqbel, Dongee Yvette Wohn, Rebecca Hayes, Meeyoung Cha.
Computers in Human Behavior, 100, 118-126, (2019), 10.1016/j.chb.2019.06.006
Predicting a Threshold of Perceived Facebook Post Success via Paralinguistic Digital Affordances: A Test of Explanatory Mechanisms.
Caleb Carr, Rebecca Hayes, Erin Sumner.
Communication Research Reports, 35 (2), 141-151, (2018)
When nobody “Likes” you: Perceived ostracism through paralinguistic digital affordances within social media.
Rebecca Hayes, Eric Wesselmann, Caleb Carr.
Social Media and Society, (2018), DOI: 10.1177/2056305118800309
The Public Tragedy: Clarifying and Defining a Public Relations Challenge
Rebecca Hayes, Julia C Waddell, Peter Smudde.
Public Relations Inquiry, (2017)
(Thumbs up emoji) as social support: Relational closeness, automaticity, and interpreting social support from paralinguistic digital affordances in social media
Caleb Carr, Donghee Yvette Wohn, Rebecca Hayes.
Computers in Human Behavior, 62, (2016), doi: 10.1016/j.chb.2016.03.087
How affective is a “Like?” The effect of paralinguistic digital affordances on perceived social support.
Dongee Yvette Wohn, Caleb Carr, Rebecca Hayes.
Cyberpsychology, Behavior, and Social Networking, 2016 (9), 562-566, (2016), doi: 10.1089/cyber.2016.0162
It’s the audience: Differences in social support across social media
Rebecca Hayes, Caleb Carr, Donghee Yvette Wohn.
Social Media & Society, 4 (2), (2016), doi: 10.1177/2056305116678894
One Click, Many Meanings: Interpreting Paralinguistic Digital Affordances in Social Media
Rebecca Hayes, Caleb Carr, D Yvette Wohn.
Journal of Broadcasting & Electronic Media, (2016)
as social support: Relational closeness, automaticity, and interpreting social support from paralinguistic digital affordances in social media
Caleb Carr, Dongee Yvette Wohn, Rebecca Hayes.
Computers in Human Behavior, 2016 (62), 385-393, (2016), doi: 10.1016/j.chb.2016.03.087
Does being social matter? Effects of enabled comments on credibility and brand attitude in social media
Rebecca Hayes, Caleb Carr.
Journal of Promotion Management, 21 (3), 371-390, (2015), 10.1080/10496491.2015.1039178
Face[book] Management: Self-Presentation of Political Views on Social Media
Rebecca Hayes, Andrew Smock, Caleb Carr.
Communication Studies, 66 (5), 549-568, (2015)
Social media: Defining, developing, and divining
Caleb Carr, Rebecca Hayes.
Atlantic Journal of Communication, 23 (1), 46-65, (2015), 10.1080/15456870.2015.972282
The Incident: Not Just Another Organizational Disruption
Rebecca Hayes, Peter Smudde.
Journal of Public Relations Research, 27 (5), 416-430, (2015)
The effect of disclosure of third-party influence on an opinion leader’s credibility and electronic word-of-mouth in two-step flow
Caleb Carr, Rebecca Hayes.
Journal of Interactive Advertising, 14 (1), 38-50, (2014), 10.1080/15252019.2014.909296
A dialogic approach to implementing general education assessment at the department level
Sarah F Rosaen, Rebecca Hayes, Marcus A Paroske, Danielle M DeLaMare, .
Journal of Assessment and Institutional Effectiveness, 3 (1), 33-53, (2013)
Assessing the cognitive and communicative properties of Facebook Reactions and Likes as lightweight feedback cues
Erin Sumner, Rebecca A Hayes, Caleb Carr, Donghee Yvette Wohn.
First Monday, 25 (2-3)
Identity Shift Effects of Self-Presentation and Confirmatory & Disconfirmatory Feedback on Self-Perceptions of Brand Identification.
Caleb Carr, Rebecca Hayes.
Media Psychology
Presentations
AI vs. human: Exploring the impact of authorship on audience perceptions of brand messages
Rebecca A Hayes, Daria Parfenova.
National Communication Association Annual Conference, New Orleans, LA, November 23, 2024
ChatGPT in Public Relations - Opportunities and Warnings
Rebecca Hayes.
Institute for Public Relations Digital Media Council, online, January 24, 2023
How affective is a “Like”? The effect of paralinguistic digital affordances on perceived social support.
Donghee Yvette Wohn, Caleb Carr, Rebecca Hayes.
National Communication Association, Philadelphia, PA, November, 2016
It’s the audience, stupid: Differences in social support between social media sites
Rebecca Hayes, Caleb Carr, Donghee Yvette Wohn.
International Communication Association, Fukuoka, Japan, June, 2016
Social media, relational closeness, and interpreting social support from paralinguistic digital affordances.
Rebecca Hayes, Caleb Carr, Donghee Yvette Wohn.
International Communication Association, Fukuoka, Japan, June, 2016
D) All of the above: Reinvigorating masspersonal communication within the discipline
Caleb Carr, Rebecca Hayes.
annual meeting of the International Communication Association, San Juan, PR, May 21, 2015
The Incident: Not Just Another Organizational Disruption
Rebecca Hayes, Peter Smudde, .
National Communication Association, Chicago, IL, November 22, 2014
Extending Social Media Theory: Our Past Provides a Pathway to the Future
Caleb Carr, Rebecca Hayes.
National Communication Association, Chicago, IL, November 21, 2014
Face[book] Management: Self-Presentation of Political Views on Social Media
Rebecca Hayes, Andrew Smock, Caleb Carr.
National Communication Association, Chicago, IL, November 21, 2014
Social Media: Defining, Developing, and Divining
Caleb Carr, Rebecca Hayes.
National Communication Association, Chicago, IL, November 21, 2014
“Friendly” Alternatives: The Effect of Maintaining Facebook Connections with Exes on Romantic Relational Investment
K. Megan Hopper, Caleb Carr, Rebecca Hayes.
annual meeting of the International Communication Association, Seattle, WA, May 25, 2014
Gladly we [travel abroad to] learn and teach
Caleb Carr, Rebecca Hayes.
ISU Annual International Conference, Bone Center, ISU, December 6, 2013
It’s Getting More Complicated: Facebook Users’ Political Participation in the 2012 Election
Caleb Carr, Rebecca Hayes, Andrew Smock, Paul Zube.
annual meeting of the National Communication Association, Washington, D. C., November, 2013
The effect of disclosure of third-party influence on an opinion leader’s credibility and influence in two-step flow: Public relations via social media
Caleb Carr, Rebecca Hayes.
annual meeting of the International Communication Association, London, England, June, 2013
Does being social matter? The relationship between enabled comments and purchase intention in blogs.
Rebecca Hayes, Caleb Carr.
International Communication Association Annual Conference, London, UK, June 18, 2013