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Social Media Analytics Command Center (SMACC)

Illinois State's School of Communication recently completed construction on a new Social Media Analytics and Command Center (SMACC). The SMACC is a specialized computer lab whose primary goal is to analyze public conversations from social media outlets, popular discussion forums, and major blogs. SMACC researchers use customized software that identifies social media conversations and displays them as dynamic charts, graphs, word clouds, and other visualizations. These visualizations help researchers analyze social media trends, sentiment, share of voice, and geo-location.

Take virtual tour of the SMACC by clicking here.

Follow the SMACC on X at @ISUSOC_SMACC

For more information about the SMACC, contact Julie Navickas, Director of Student Success and Recruitment at

Visit this link for more information and for a list of accessible social media analytics tools.